If you aren’t a user of Social Media platforms, such as Twtter, you probably have no idea why the pound sign, #, is in this article title. Likewise, you probably have no idea what #Champagneday is, or why I’m toasting to it. First, that pound sign is called a Hashtag, and allows twitter to aggrigate tweets or posts about a specific topic, in this case #Champagneday. Anyone who tweets with the word #Champagneday will be shown if you search for that hashtag. More importantly is what Champagneday stands for. It’s sponsored by the Champagne Bureau, the PR firm for the region that produces amazing bubbly, and it’s purpose is to promote Champagne, as well as raise awareness that true Champagne only comes from the Champagne region of France.
Now, a good friend in the wine business said “If they spent more time talking about Champagne, instead of worrying about the name and where it comes from, more people would drink it. Then we wouldn’t need a day about it.” That may be true, as Richard Auffrey points out that America’s Champagne consumption lags behind other sparkling wine consumption, The US drinks about 17 million bottles of Champagne, out of about 127 million bottles of sparkling wine in total. I find it hard to argue that perhaps more energy should be spent promoting Champagne as a whole, rather than protecting the name.
However, it does make sense to note that true Champagne only comes from the Champagne region of France. The soil, or terrior in wine geek speak, as well as the micro-climate of the Champagne region of France produces great conditions for growing the three grapes that go into Champagne. Those grapes are pinot noir, chardonnay, and pinot meunier, the last poorly pronounced as pee-no moon-yay. And while some sparkling wine made in other parts of the world have carried the name “Champagne” in the past, I believe agreements on labeling will have that coming to an end. Branding is big business, and protecting the name “Champagne” has definite business impact.
Now, lets get to the business of #Champagneday. On Friday, the 28th of October people around the world, or at least in my house, will be enjoying Champagne and sharing their thoughts on it. We will write blog posts about it, post about it on Facebook, and of course, tweet about it. You can always follow me on Twitter, to see what I have to say. You can also follow the #Champagneday Hashtag to see what everyone, worldwide, is saying about Champagne.
I’ll be tasting at least 7 different Champagnes with friends on Friday evening, and will do my best to capture notes about them. I’ll share tasting notes, as well as general food pairings for Champagne, along with educational tidbits about Champagne in general. I hope you connect with me via Twitter or Facebook, as I love talking about wine, and Champagne is indeed wine! I also hope you participate in the event. Champagne is a fun adult beverage that should not be reserved for special days and celebrations. Life is short, celebrate Friday with Champagne. You’ll thank me.